Online Event Promotion – What to consider

19 Jan Online Event Promotion – What to consider

[et_pb_section fb_built=”1″ use_custom_gutter=”on” gutter_width=”2″ specialty=”on” parallax_method_1=”off” parallax_method_2=”off” _builder_version=”4.16″ transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”3_4″ specialty_columns=”3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner admin_label=”Row” _builder_version=”4.16″ custom_padding=”0px|0px|0px|0px” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” admin_label=”Post Title (Position Only)” _builder_version=”4.16″ parallax=”on” parallax_method=”off” parallax_effect=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][/et_pb_post_title][et_pb_text _builder_version=”4.20.0″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Following some recent work with a new client around gaining sign-ups for a fitness course, we thought we would share some best practise pointers for promoting any type of Event or Course online.

Research the market

• Who are your target audience?
• Where can they be reached?
• What platforms are others in your industry using to promote their events?

Timing

• Don’t rush into launching your campaign
• Take a look at who you are targeting and why – for example people are far more likely to sign up for a fitness course in January than December
• When posting or promoting posts on social media use your insights to see when your followers are online

Advertising budget

• Run a test post on Facebook to see your results, this will allow you to set a budget, bare in mind promotion can do better with smaller daily amounts over longer periods
• Use Google Adwords, you don’t need to spend a fortune to get results if you use the correct search terms

Networks

• Use your networks of contacts to help spread the word
• Look for influencers you follow and ask them if they will help retweet or share the information

Post to Google Business

• Make sure you have claimed your Google Business profile
• Create posts that include your relevant keywords and search terms

Keep it Visual

• Use Twitter cards – these are free to use, stand out well and you can pin them to the top of the page
• Videos work well – create a post using a video for more engagement
• Use good quality image and include text with calls to action

The Direct Approach

• Share the offer or event in relevant Facebook groups – do keep checking back for comments
• Tag people and pages in your Facebook and Twitter posts for more engagements
• Ask for a Retweet!

Monitor Progress

• Check Insights and Analytics to see how well your promotion is performing and which posts are achieving the best results
• Monitor enquiries and ask where leads are coming from

You may wish to look at our other related articles:

• How to use social media to promote your event
• Social media at events
• Event planning
• Community events

Or our dedicated Events page which lists how we can help your business with your next event.

[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_contact_form captcha=”off” email=”lindsay@reddesk.co.uk” title=”Get In Touch” custom_message=”Website enquiry||et_pb_line_break_holder||Name – %%name%%||et_pb_line_break_holder||Email – %%email%%||et_pb_line_break_holder||Phone – %%phone%%||et_pb_line_break_holder||Message – %%message%%” success_message=”Thanks – we’ll be in touch shortly” admin_label=”Contact Form” _builder_version=”4.11.2″ _unique_id=”aa66a29e-f35c-4e6d-90fb-d0ee6e6773b1″ form_field_background_color=”#ffffff” custom_button=”on” button_text_size=”14″ button_text_color=”#ffffff” button_bg_color=”#e02b20″ button_border_color=”#e02b20″ button_border_radius=”5″ border_radii=”on|0px|0px|0px|0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” input_border_radius=”0″ form_background_color=”#ffffff” global_module=”1131″ saved_tabs=”all” global_colors_info=”{}”][et_pb_contact_field field_id=”Name” field_title=”Name” fullwidth_field=”on” _builder_version=”4.16″ use_border_color=”off” border_style=”solid” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][et_pb_contact_field field_id=”Phone” field_title=”Phone” fullwidth_field=”on” _builder_version=”4.16″ use_border_color=”off” border_style=”solid” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email Address” field_type=”email” fullwidth_field=”on” _builder_version=”4.16″ use_border_color=”off” border_style=”solid” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][et_pb_contact_field field_id=”Message” field_title=”Message” field_type=”text” fullwidth_field=”on” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][/et_pb_contact_form][et_pb_text admin_label=”contact info” _builder_version=”4.19.5″ module_alignment=”left” border_style=”solid” global_module=”1183″ saved_tabs=”all” global_colors_info=”{}”]

07989 683569
mel@reddesk.co.uk