SEO Services for Small Businesses
Getting found online is no longer just about having a website. It is about making sure everything around your business, your website, your Google Business profile, your social media, your content, is working together to put you in front of the right people at the right time.
That includes Google search, but increasingly it also includes AI-powered search tools like ChatGPT, Perplexity and Google’s AI Overviews, which are changing the way people find local businesses. Red Desk offers practical, affordable SEO support for small businesses that covers all of it.
We offer a tailored SEO plan built around your business and your budget. That might be a one-off review to identify quick wins, an ongoing monthly strategy, or a focused campaign around a specific goal.
Google Analytics and Website Data
We start by looking at where your website traffic is actually coming from. Using Google Analytics we review your audience data, including location and search behaviour, assess how your website is performing and identify where the biggest opportunities for improvement are.
Keyword Research
Keywords are the foundation of any SEO strategy. They are the words and phrases your potential customers type into Google when they are looking for what you offer. We use a range of professional tools to build a comprehensive keyword list specific to your business, which feeds into your website content, your blog, your social media and your Google Business profile. We also identify the right hashtags for Instagram and other platforms as part of this process.
Website Optimisation
If you have a WordPress website we work with Yoast SEO to optimise every page and post, adding the right meta titles, descriptions, tags and keywords throughout. We also check page speed and overall website functionality, as these are factors Google takes into account when deciding where to rank your site.
Take a look at our basic guide to SEO if you would like to understand the basics before getting started.
Google Business Profile
Your Google Business profile is often the very first thing a potential customer sees, even before they visit your website. A well-optimised profile with up-to-date information, regular posts, photos and a strong review rating can make a significant difference to how often your business appears in local search results and in AI-generated recommendations. We review, set up and manage Google Business profiles as part of our SEO service. You can read more about Google Business here.
Social Media and Online Presence
Social media plays an important role in organic SEO. We review all your social media accounts to make sure they are fully optimised, consistent with your brand and linking correctly back to your website. A joined-up online presence signals credibility to both Google and AI search tools.
Google Ads
We can set up, manage and monitor Google Ads campaigns on your behalf, from small daily campaigns running year-round to larger seasonal campaigns at key times of year. We make sure your budget is being spent effectively and that your ads are reaching the right audience.
Additional SEO Strategies
Depending on your goals and budget, we can also help with monthly blog writing to keep your website fresh with new content, submitting your business to free online directories to build your backlink profile, and creating additional website pages optimised for specific keywords and search terms.